What's in this course?

1. Introduction to Email Marketing

• What is email marketing, and why is it essential?
• How email marketing drives engagement and conversions.
• Understanding different types of email campaigns.

2. Understanding Email Marketing Terminology

• Key terms: CTR, Open Rate, Bounce Rate, and more.
• Difference between transactional and promotional emails.
• Understanding email deliverability and spam filters.

3. Building an Email List

• Ethical ways to grow an engaged email list.
• Creating lead magnets that attract subscribers.
• Best practices for collecting and managing email contacts.

4. Email Marketing Platforms and Tools

• Overview of popular email marketing platforms (Mailchimp, ConvertKit, HubSpot, etc.).
• How to set up and integrate email marketing tools.
• Choosing the right platform for your business needs.

5. Crafting Effective Email Campaigns

• Writing compelling subject lines and email copy.
• Designing visually appealing emails for better engagement.
• Call-to-action (CTA) strategies to boost conversions.

6. Email Segmentation and Targeting

• Importance of email segmentation.
• How to segment your list based on behavior and demographics.
• Personalization techniques to increase engagement.

7. Automation in Email Marketing

• Setting up email automation workflows.
• Welcome sequences, abandoned cart emails, and drip campaigns.
• Using AI and automation for better email marketing efficiency.

8. Analyzing Email Campaign Performance

• Key metrics to track email marketing success.
• A/B testing strategies for better results.
• How to use analytics to optimize future campaigns.

9. Best Practices and Compliance

• Email marketing laws (CAN-SPAM, GDPR, etc.).
• Avoid spam filters and maintain a high sender reputation.
• Email frequency and timing best practices.

10. Advanced Email Marketing Strategies

• Behavioral email marketing techniques.
• Lead nurturing and sales funnel optimization.
• Retargeting strategies through email campaigns.

11. Case Studies and Real-Life Examples

• Successful email marketing campaigns breakdown.
• Lessons from top brands using email marketing.
• Common mistakes and how to avoid them.

12. Future of Email Marketing

• Trends shaping the future of email marketing.
• AI-powered personalization and predictive analytics.
• The impact of privacy updates on email marketing.

13. Hands-on Workshops and Assignments

• Practical exercises on email creation and automation.
• Live demonstrations of campaign setup.
• Real-world case studies for practical application.